Types & Importance of Link Building In Search Engine Optimization
Links are an important part of the search engine optimization process. Google regards the number of links as proof of authenticity and credibility to determine the rankings of a website. Link Building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site's authority.
Why build links?
The algorithms of search engines are complex and always evolving, but backlinks remain an important factor in how every search engine determines which sites rank for which keywords. Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks tend to earn higher rankings.
Types Of Links
So it is better to understand the types of links, and how they affect certain aspects of a website. There are two types of link building.
Inbound links are defined as links coming from different web resources to a specific website. They are like the tokens of appreciation that you earned from other sites on the internet. These inbounds links are commonly referred to as backlinks that contribute towards the ranking of a website. The number of inbound links (backlinks) is considered a major element by Google to interpret the authority and credibility of any website. Inbound links are very important from an SEO point of view and play a critical role to help you achieve a sustainable position in search ranking. Backlinks help you to boost the website ranking in organic search results. They have a major contribution in maintaining the ranking of a website for longer periods of time.
Outbound Links (External Links)
Outbound links are those links that you add to your pages and content to increase the authenticity of your content. Outbound links or external links point to different URLs of other websites that you feel are necessary to add to your content. External links or outbound links increase the credibility of your site and content in the eyes of Google and its users. If you are citing some information from another or original source then you can add that link as an outbound link. Outbound links have no effect on the ranking or performance of your site. But this doesn’t mean that you don’t need to add them to your web pages. They are necessary elements of a web page and depict a natural flow of content on the web page.
Integrated IT Solutions offers extensive link-building services to help businesses in establishing their authority and credibility in search engine result pages.
What is Internal Linking?
Internal linking cannot be defined as a separate type of link building that will affect your ranking. It plays an important role in faster indexing of your site by Search Engines. Internal linking is the process of connecting all the pages of your website with one another. Internal linking offers two major benefits for users. It offers faster indexing of your site and helps you to decrease the bounce rate of your website. Proper internal linking of your web pages with respect to relevancy and content will help your user to find other interesting posts and spend more time on your website. Moreover, Google bots crawl all the links placed on a web page, so if you have inter-linked your pages in a good manner, it will help the bots to crawl all the pages of your website.
Content marketing strategy is highly linked with good link building. If you have developed good and engaging content for your target audience with a proper strategy then you capitalize on building appropriate links for your website.