5 Best Ecommerce Practices To Boost Your Sales & Revenue
The design and first impression of any e-commerce website is a critical factor to gauge its success. Maximum exposure and user attraction are the key elements to drive more traffic and sales for online businesses. According to recent studies and reports, it is estimated that about 34% of the visitors leave the site after just visiting the homepage.
User is the focal point for any type of business or product in the world. Better representation and good user experience are a success for any eCommerce website.
Your design has a lot to do with your customer conversion rate. For instance, your website could easily turn any visitor into a buyer when it includes every necessary minor detail required for a user. Keep yourself in the shoes
Effective Product Showcase
As we know this fact, the Effective product showcase in e-commerce website design. Online shopping is growing impressively and it doesn’t appear to slow down at any point shortly.
“In 2020, over two billion people purchased goods or services online, and during the same year, e-retail sales surpassed 4.2 trillion U.S. dollars worldwide (Statista, 2021)”
Ecommerce and online shopping is all about the visual representation of your business, products or items. So the best way to improve your efforts are proper and adequate showcasing of your products to build a remarkable impression on visitors.
- Don’t ignore to highlight the minor details, customers pay special attention to these things.
- Add unique and high-quality images to grab the attention of customers.
- Add latest and trending items to increase the chances of sales.
Choosing a design that highlights the product well is very crucial. If you miss a product image or description, you are persuading the visitors to get off the website. Write product descriptions that offer complete information and answer the following questions.
Few more tips to enhance customer engagement,
- Use high-resolution images
- Click multiple images from different angles
- Images that can be zoomed in or out
- Big and clear product images
According to Google, 73% of shoppers move away from a poorly structured mobile website. Mobile responsive design is a must-have for e-commerce businesses since the number of mobile users is increasing rapidly.
Higher readability and ease of use are going to benefit your website a lot. Make sure that the mobile experience for your user is up to the mark. You can do this by asking your family or friends to test the responsiveness when they purchase from their mobile phones.
If you want to boost your sales and become a top-ranking e-commerce website, make improvements to your mobile design because the search engines such as Google, Bing, and Yahoo prefer the websites that have a responsive mobile design and put their user experience above all.
If your customer has something to ask or is getting confused while making a purchase, he is probably going to go to the contact us page. And this is the part where you can make your customer service process very smooth.
Your contact information should be easy to find for a customer. Do not ever forget to put your email address or phone numbers on your homepage if you do not want to lose a customer. You can add plenty of options to help customers contact you without any hindrance;
- Phone numbers
- Contact form
- Widget to send a direct message to your Facebook page
- Live chat feature
- Email address
The checkout page is considered to be the most important page of any e-commerce website. It needs to be given proper attention by the designers.
Minimal form design, Step by step process, Customizing orders, Account registration, and Multiple Payment Options. Moreover, to cater to a wide range of shoppers you have to provide numerous payment options. Payment solutions should not be restricted. This can give a boost to sales and conversion rates.